JOE & THE JUICE // JOE GYM
Founded in Copenhagen in 2002, JOE & THE JUICE has grown into a global lifestyle and hospitality brand with more than 500 stores worldwide. Known for freshly prepared juices, shakes, coffee and sandwiches, JOE combines high-quality products with a distinctive culture built around energy, community and human connection. Today, JOE operates across Europe, the United States, the Middle East, Africa and Asia, serving millions of guests every year. As the company continues its international expansion, the ambition remains unchanged: to make healthy and convenient choices more accessible without compromising on experience. HOUSE 11 is where we take that furthest. Named after the address of our first store, it brings our guests an elevated experience, including our exclusive JOE GYM. JOE GYM is our take on what modern health looks like when community is treated as seriously as performance. Movement, nutrition, and recovery under one roof, led by our own House Trainers, built for people who would rather train with a crew than in a facility.
