SALTY
Booth 88 at Øksnehallen · See it on the floor plan
SALTY is a science-backed electrolyte formula built to keep your body and mind functioning the way they should — from the moment you wake up. Founded by Emil Thorup, Denmark's leading longevity expert, together with specialist doctor and nutrition expert Dr. Alexander Omel, SALTY was created after searching for a genuinely good electrolyte product — and not finding one. Most options on the market are sugar water with a wellness label, underdosed and full of fillers. SALTY takes the opposite approach: a clean formula with five key ingredients — sodium (Himalayan pink salt), magnesium (bisglycinate), potassium, zinc and glycine — dosed high enough to officially qualify as rich in magnesium, sodium and zinc. Sugar-free, keto-friendly and sweetened only with natural stevia and fruit aroma. Packaged in biophotonic violet glass to avoid microplastics and protect the ingredients from light. Designed for daily hydration, active lifestyles, travel and recovery after exercise or sauna. Over 100,000 servings sold.