Mads Misiak Friis

Mads Friis is the founder of Growth Island and works at the intersection of longevity, human performance, and behaviour change. He works primarily with male entrepreneurs and business leaders, helping them build better health, energy, and resilience while reducing long-term health risks. He runs longevity programs focused on men’s health and has spent more than a decade exploring the science and practice of sleep, mental health, habits, and sustainable performance. Mads is also the author of Winning Habits and Routines and host of the Mads Friis podcast, where he has interviewed leading researchers and practitioners in health and performance.