3 OCT
Vision Stage
Oliver Amdrup-Chamby
CEO & Co-founder of Puori
Oliver Amdrup-Chamby is the Co-founder & CEO of the Danish-based health and food supplement brand Puori. With more than 16 years of experience, Puori is a frontrunner in third-party batch testing, ensuring all products and final consumer batches are screened for the most known environmental toxins. Puori holds the Transparency Award from Clean Label Project, as the only brand in the category. Oliver holds a Bachelor in International Business Communication from SDU in Denmark and an Executive Program from Stanford. While studying he started a personal training business, which grew into the first CrossFit® gym in Denmark in 2006. He went on to work as the Regional Director of CrossFit® HQ in EMEA from 2011-2015 alongside building Puori in US and Europe.
ABOUT THE SESSION
The protein war is on - but what actually work for the individual?
3 OCT · Vision Stage · 10:10
Protein is the building material for muscle, and muscle matters far beyond the gym. It supports blood sugar control, strength, bone health and independence as we age. Yet most of us have no idea whether we're eating enough, or whether the protein we eat is doing its job.
The answer depends on who you are. Needs rise with age, as the body gets less responsive to protein and muscle becomes harder to keep. They rise with training, and they rise when you're losing weight. Where your protein comes from matters too. Animal and plant sources differ in amino acid profile and how well the body uses them, and powders vary widely in quality, with independent testing finding heavy metals in many popular products.
GLP-1 medications add a new layer. When appetite drops and weight comes off fast, some of that loss is muscle. Without enough protein and strength training, people can end up lighter but weaker, with a slower metabolism and worse long-term health. For the growing number of people on these drugs, protein intake needs a deliberate plan.
This panel brings together a physician specialising in metabolic health and GLP-1 treatment, a nutrition educator who has taught protein and fasting strategies to millions, and the founder of a Danish supplement company built on third-party testing. They'll cover how much protein it takes to build and maintain muscle, which sources work best, and how to protect your muscle if you're on a GLP-1, with room to disagree where the evidence is still open.